There is plenty of time to send promotions, so the best thing you should be doing with your list marketing is developing trust and positive relationships with your readers. When you build a list for the first time, that is the best investment you can make - create strong rapport and be trusted. It is a plain as day fact that your list will generally have no problem buying from you if there is something there between you and them. This is all so incredibly easy to do, but most people are too lazy to bother; they are the ones who do not make money, either. If you are new, then that is great because you can learn it the right way; here are three autoresponder tips that will work if you only use them.

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Email marketing is relationship building, and autoresponders are all about preselling your prospects. Preselling beats the stuffing out of a straight and cold sales pitch. Your job is to build a long term relationship with your subscribers by warming them up with high quality information and pre-sale material. You will be courting disaster by coldly asking your list to visit this sales page and take a look at it. You can also get material from Ken Evoy about preselling and learn a lot from him. But when it is time to send a promotional email, then make no bones about what you are doing and use a call to action. There is nothing wrong with making a hearty recommendation after some thoughtful words about it. You will discover that your efforts will be more profitable.

Your autoresponder won't help you achieve anything if your email copy sucks.

Just like in all forms of advertisement, it is the copy that does the selling - and your email copy needs to be working. Just remember to write clearly and make it easy to understand and even skim and scan. The most important thing you can do is test with the copy length and see what happens. Learn how to position your self and other copy devices so your lsit identifies with you. If you do not know anything about copywriting, then we suggest you do something about that. Hopefully it is very clear now that your email list can be the lifeblood of your business.

Be sure you craft very good subject lines because they will have an impact on your open rates, etc. Since autoresponders allow you to experiment with email marketing, focusing on this one factor will help you immensely. Naturally there must be some link between your subject line and the content of the email. Curiosity can be very powerful as are other devices such as fear, etc.

You can really become highly successful with your autoresponder, and it all begins with taking action and then just testing. Make no mistake about the power of list marketing to propel you to success if used the right way. Remember, buying an autoresponder service these days is cheap but once you do, the next step is to use it efficiently so that every email that you send out using it gives positive results.