SEO Expert
How Article Marketing Benefits Your Business
Article marketing is a means of getting prospects into your sales funnel through the information you present in your articles. Article marketing is a very powerful advertising method and this article will provide you with a glimpse of that power.
Article marketing is, of course, an excellent way to get targeted visitors to your web pages but you also have the opportunity to presell them before they even click through to your site. Nowadays, people have become really cautious when it comes to spending money online and buying something. They want to be first sure that it is worth it and then go ahead with it. Part of the power of article marketing is its ability to make you a credible source of information and the other part of its power lies in its ability to give the reader the information they need to find the product that best fits their needs. Pre-selling your products in your articles is the best way to encourage your visitors to convert into buyers once they reach your site. The term pre-selling has become quite popular in the Internet marketing world because of its importance. When your reader goes through your article, you have an opportunity to warm him up about the background of your product, the problem it is solving, etc. Your job is to provide the searcher with the best possible answer to their question and it all starts with your article. To increase sales, make sure that your article, the keywords, your product, and landing pages are all relevant to the searchers circumstances and problem. Your article marketing can be very beneficial to your sales and your wallet if you take the time to do it right. Article marketing also gives you the opportunity to drive traffic to your opt-page and build a targeted email list. A targeted list is easy to build with e-mail marketing because your articles are prescreening the subscribers. As long as the article is setting the tone of what to expect from your e-mail content and you meet those expectations then you are golden. A targeted list of prospects can put you in a very good position. Your own list is a business asset and you don't have to have a huge list in order to make a lot of money. Article marketing can work wonders on for your campaigns and for increased results you should use your resource box as a means of trying to get the reader to click thru; do this by listing benefits of what your list are website offers. Learn to use articles to their full potential and you can tap into a very lucrative form of internet marketing.
Cost Per Action marketing is currently one of the most popular business models. Many CPA offers are designed to capture contact information so it is usually easier to convert than offers where a visitor has to purchase something. CPA and article marketing makes an excellent combination for someone just starting out because article marketing is free and CPA offers usually convert better than Clickbank. The targeted audience that you gain from article marketing is highly suitable for CPA offers, and you'd be able to get lots of conversions if you promote them through it. Take this knowledge and do something with it.
There are different level marketers in article marketing just as there are with any other method; which level will you do your article marketing on?
Source: Tristan Schlote is our guest
SEO expert who also writes articles on the subject of Seo Evaluation.
People love a good treasure hunt, and that’s what Bing is banking on with its interactive marketing campaign for Jay-Z “Decoded.”
The complex ad campaign involves book pages hidden all over both the real world and the virtual one. The object is to use the combined forces of the world’s population to uncover and ‘decode” all of the pages before the book comes out in print on November 16. Random House is publishing the memoir but word is that Bing is paying for the campaign which couldn’t have been cheap.
Here’s how it works. You go online to Decode Jay-Z with Bing and get a clue which pops up over a Bing map. The first clue is this:
“Find your first page in the NYC district where Jay and Leo saw Wale at the Highline.”
Don’t know the answer? That’s where Bing comes in. The search box is located under the response box and I’ll admit I had to use it to find the answer, which I got from other reporters writing about this story. Not how they intended it to go, I’m sure. The second clue though said Jay-Z mentioned this “Phillip” in a Time-Out article. Use the last name to find a fancy art gallery in the area (Chelsea). Now I had to use Bing in the way it was intended. Found the article, got Phillip Seymour Hoffman. Hoffman, Chelsea and art gallery got me to the Nancy Hoffman Gallery and voila, I was in like Flynn.
Unfortunately, I don’t live in New York, so I had to depend on a local to go to the gallery and shoot a photo of the page which is on display as a piece of art. Pretty cool. The people who saw the page in person were able to get a code which they enter online for a chance at a prize.
For the housebound among you, there will also be online scavenger hunts for pages so you can win without leaving the house.
It’s a monumental project and I can’t imagine the kind of coordination it took to put this together. The ROI comes back in a couple of ways. First, Bing is getting a huge amount of publicity and traffic just for hosting this thing. Random House expects to sell through the first printing of the book even though it will be fully available online. Jay-Z is getting his royalties and lots of buzz.
The second level of return is on dollars and buzz generated for each spot where the pages are located. David Droga, creative chairman of Droga5, the New York agency that is behind the campaign said that pages will turn up in the most unlikely places including at the bottom of a hotel swimming pool, inside jackets in a store window or on the felt of a pool table.
“People were lining up to be part of this, like premium hotel brands and sports stadiums. It’s a sincerely mutually beneficial partnership. At the center is Jay-Z’s book, but all the players at the table stand to benefit.”
As of this writing, seven pages were released, seven found and six decoded. Looks like they’re off to a great start, and I’ll bet that by the time this game comes to an end, they’ll have more players than they ever anticipated.
What do you think of this campaign? Is it likely to push Bing to beat Yahoo in the search engine wars? Or will it be a one time glut of traffic that falls away when the game is over?
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A mixed blessing for basketball sneaker start-up. For a sports apparel start-up working to make inroads into the highly competitive world of basketball sneakers, having your shoe banned by the NBA probably isn't part of the initial plan. But that's what happened on Tuesday to Athletic Propulsion Labs when the NBA outlawed its $300 Concept 1 sneaker for creating "an undue competitive advantage," according to the Associated Press. The company, founded by twin brothers who are former USC walk-on basketball players, claims its sneaker technology helps players jump higher (it seems that the world's most popular basketball league concurs). The news promptly blew up across the web, crashing the Los Angeles-based company's website for some time. But soon it reappeared, boasting a giant "Banned By The NBA" stamp splashed across the homepage. So while the start-up won't be inking any endorsement deals with NBA players anytime soon, it scored a pretty awesome amount of free advertising and word-of-mouth marketing that could prove even more valuable. If only the company didn't have a tongue-twisting name that makes it a chore to remember.
Good news for Gulf Coast businesses. The microloan site, Kiva.org, has announced that it has received a $1 million donation from Visa that will help it expand its influence in helping small businesses in the Gulf Coast develop. Fast Company reports that Kiva will also partner with ACCION Texas-Louisiana, a regional microfinance non-profit, to get the money to entrepreneurs in need. In a statement, one Visa executive said, "This partnership advances a shared mission of both Visa and Kiva: helping small businesses grow and ultimately create jobs. For many small business owners, a microloan can have an immediate impact and be a critical catalyst for their long-term success."
Yelp for people. It could be the meanest site on the internet, but the recently relaunched people-rating site, Honestly.com, insists it means no harm, according to VentureBeat. We were first introduced to the start-up as Unvarnished.com, which gained notoriety on the Web after the Today show raised questions about the ethics of rating human beings anonymously. Now, having raised $1.2 million in seed funding, and rebranding itself, Honestly's founder Peter Kazanjy believes the site can actually be used to facilitate the hiring and job-seeking process. Its rules ask that all reviews be relevant to business topics. "With the right to share candid opinions comes the responsibility to do so in a balanced way," the guidelines read. According to Venturebeat, that might not be a problem, as 61 percent of the reviews on Honestly give bosses and co-workers a solid five out of five stars, which Kazanjy says, is “reflective of the offline world – most people generally have positive opinions of other folks.”
Why your Twitter follower count doesn't matter. While it may be nice to to have a huge mass of Twitter followers, the American Express OPEN Forum argues that follower count is not the best metric to gauge the success of your social media strategy. Rather, the post suggests that who follows you is far more important than how manyfollowers you have. As the article states, "Follower count doesn't say anything about how influential your followers are. Getting the ear of one influential person in your field could be worth hundreds of thousands of followers (or customers)." Sorry Ashton.
Your latest boardroom addition, the CMT. We've given you our list of the most beneficial corporate titles, and now, Mashable's got one more: the chief marketing technologist. It's someone with a technology background who can also leverage that knowledge for marketing objectives. On Tuesday, Scott Brinker, president and CTO of ion interactive, presented his thoughts at the Pivot Conference on how companies can utilize this important new role in their business strategies. He says the marketing technologist should understand the complex languages of both technology and marketing and then "serve as the translator" to merge the worlds together. Ultimately, Brinker explains, the goal is to "infuse technology into the DNA of marketing itself."
Cashing in on Halloween. There's a fresh crop of small farm entrepreneurs, but they're focusing less on the corn and tomatoes and more on hayrides and haunted houses. While other small farmers might open up bed-and-breakfast facilities or petting zoos to diversify their income streams, The Wall Street Journal points to a handful of family farmers who have opened side businesses as part of a phenomenon dubbed "agritourism" or "agri-tainment." And even if you're not a farmer, it's a field ripe for entrepreneurship. Scott Skelly designs corn mazes for farmers, charging between $2,000 and $5,000 per labyrinth.
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