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Guest blogging is an effective tool to not only generate targeted traffic, but also to build a more trusted brand. You get to create a relationship with the readers of some other blog and turn them into your readers, and at the same time you tend to create a strong relationship with the blogger you're partnering with. The purpose of this article is to give you an idea on how you should go about your guest blogging venture to get the best results. Be Active: Once you get your blog post published on the other blog, your work doesn't end there. You want to be available to readers of your posts and start some dialogues with them. Write posts that have the goal of eliciting a reaction from readers, so they become drawn into what you're saying. Read through any comments you get carefully, and take the time to reply, as this is how you build connections with people. Don't think of your post as an isolated item, but the beginning of a topic or dialogue that you began. You can't completely depend on your readers to take care of the discussion part. You should also remember to take advantage of social bookmarking when you've had a post published; you can gain more readers by sharing your content on Delicious, Digg and other such sites. Once your blog post is live, then the next step involves interacting with the readers when they comment. There will be all types of people commenting on your guest post, some of them will agree with you and many of them won't. Therefore, just be ready for it and be sure you do not hide in the closet if you do get flamed. So it does not matter what you have to do, answer questions or respond to criticisms, these people could become loyal readers of your blog, too. Your goal is make this fruitful for you in marketing terms, so your actions need to reflect that overall goal. Always Think Ahead: The most successful guest bloggers are always looking towards future posts by understanding what readers prefer. By gauging the reaction of your readers, you can plan an approach you can use consistently in future posts. Whenever you find a blog that responds well to your post, you should plan on sending them additional content in the future. By sending off a series of posts on similar topics, you can gain new readers and build up your reputation as an expert. While it may take a little convincing for a blogger to publish one of your posts, once you've proven that you can provide great content, it won't be hard to get additional ones accepted. As a guest blogger, you should try to aim for the best blogs to partner with. Do not get discouraged if you are turned down, and in fact what often happens is they will just not reply to you if they do not want to work with you.
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